You think you know the brand: Rodd & Gunn, the iconic New Zealand menswear with a rich heritage, famous for sourcing the finest materials available for garments of integrity. Their heritage goes back to 1946, but the brand was officially established in 1987, and since then the company has been recognised by its symbolic English Pointer logo, found emblazoned on its high-quality garments in stores around New Zealand, Australia and USA. Now, with the opening of The Lodge Bar, Rodd & Gunn return to their roots in the spectacular New Zealand landscape to step into an entirely new foray of customer experience.
It’s an uncharted frontier for the menswear brand, but the core values of Rodd & Gunn are built into the foundations of The Lodge Bar’s thematic design. Drawing on the brand’s retail design signatures, such as chevron parquetry, tiling, and brass fittings, the space reflects the heritage of Rodd & Gunn while celebrating incredible interior design: the ultimate gentleman’s bar, welcoming any and all purveyors of quality and style. Immersed in the surrounding landscape, The Lodge Bar is a homage to the land that Rodd & Gunn was born in, and in consequence, the ultimate customer immersion experience.
The Lodge Bar provides only the best of what New Zealand has to offer, and to achieve this, Rodd & Gunn looked to masters of their craft. Michelin star chef and long time friend of Rodd & Gunn, Matt Lambert, was called in to collaborate on the bar’s menu, highlighting New Zealand’s freshest seasonal produce and presented with artful sophistication. To accompany the world-class menu, Master Sommelier Cameron Douglas curated the wine list, showcasing some exceptional rare varietals alongside local stars of New Zealand’s famous wine industry.
The move is a milestone, not just for Rodd & Gunn, but for the retail customer experience all over. The Lodge Bar is not only a reflection of style and taste, but it is a reintroduction to the modern gent, and a reintroduction to the way of living. It’s an appreciation of slowing things down, of savouring the moment, and of welcoming a slow take on shopping and retail. It’s asking men to enjoy themselves throughout the shopping experience. It’s a new face of a menswear brand we all know so well, asking us to come in for a drink and get to know them just a little better.
However, with the essence of Rodd & Gunn’s heritage so tangible in the atmosphere, it’s nothing less than like catching up with an old friend.